Website / Widget

WWF Japan desires to achieve 100,000 membership by 2015.   The website is designed to evoke emotional feeling among users on the reality of polar bears with photos and copy lines. It also has a content where users’ good wills are visualized in order to increase membership and contribution.

Visualisation of good will <Polar Bear Savers>
When one joins or contributes to WWF from this campaign site, our virtual ice where a polar bear lives grows bigger. Size of the ice movie clips of animals change depending on the amount of contribution they make.