shiritoriL

SHIRITORI-RING

Website / Mobile / Widget

 

The corporate message “Bring people closer to each other” was expressed through the well-known Shiritori game (Japanese word chain game). A user plays a shiritori game with someone all over the world on the site, hold hands and surround various things (e.g., building, natural object, etc) with the hand ring. In a year after the launch, over 200,000 words are connected, and still it is developing.

 

  • 2009 Tokyo Interactive Ad Awards | Campaign Site, Website Category – Bronze
  • 2009 Tokyo Interactive Ad Awards | Widget Category – Bronze
  • 2009 Media Spikes | Silver
  • 2009 London International Award | Bronze
  • 2009 Japan Media Arts Festival | Jury’s Special Award
  • 2009 AWARD Award | Widget Category – Finalist