Website / Phone
This is a promotion website linking directly with the Aderans call center to communicate the firm’s new hair growth product “Hairceda”. An important feature of the website is the appearance of “Dylan McKay”, a popular character played by Japanese comedian Nadagi taking on Luke Perry’s character from the 90s TV drama “Beverly Hills 90210″. This character’s videos are extremely popular among Japanese comedy-lovers, with viewship over 1 million hits on YouTube. Users are able to interact with the character onscreen by dialing in a phone number and I.D. code given to them on the website. Dylan responds to the phone call in various funny ways and ultimately connects the customer to the company call center where customers can then talk to a sales representative.
The idea was to use Dylan’s humor to attract and encourage customers to use the call-in feature and also make it a fun and approachable website for those who are usually hesitant to make inquiries about hair growth remedies.
- 2007 Times Asia-Pacific Advertising Awards | Others – Merit
- 2008 Tokyo Interactive Ad Awards | Mobile Campaign – Gold
- 2008 Tokyo Interactive Ad Awards | Website – Bronze
- 2008 Asia Pacific Advertising Festival | Website – Bronze
- 2008 Media Spikes | Digital – Bronze
- 2008 Dentsu Advertising Awards | Interactive <Cross-media, Mobile and Others> – Merit
- 2008 Good Design Award | Mobility and Networks – Digital Media
- 2008 New York Festivals | New Media Advertising – Finalist
- 2008 Award Awards – Finalist