Website / Event / Blog / Viral

This launched “FIAT Driving Art Project” is a web-linked activation campaign that aims at increasing the brand recognition and the prospects name gathering. In this campaign, Leonard da Vinci who is one of the greatest Italian icons of “SCIENCE X ART” somehow appeared here in Japan and started driving around with an actual FIAT car equipping a huge paintbrush.

With his 4 weeks travels in Japan, he seems to draws the “ART” pieces in Japan with using the “SCIENCE” of latest GPS technology running on “Goggle Maps”. Site visitors can trace his driving tracks and see the “ART” appearing gradually on the web site updated every 20 – 30 minutes as he actually drives the car every day.

• 2008 Asia Pacific Advertising Festival | Website – Bronze
• 2008 Media Spikes | Digital – Bronze
• 2008 One Show Interactive | A New Media Innovation and Development – Merit