Website / Mobile

 
Background
Kirin Ichiban, most iconic beer in Japan, offers consumers a joyous time to spend with friends. However, Japanese young men and women are extremely busy. So they end up going home after work and drink beer alone, communicating with their friends through SNS.

Solution
We created an online text-to-video generator so they can experience the joy of toasting with others remotely. People’s messages would instantly become 3D texts flying with a beer over the Tokyo night sky. They were also able share the video on their timelines or send it as a message through various social networks.

Results
Within a few weeks, the site received over 300,000 visits and over 8,000 movies were generated and shared. We succeeded in connecting young people with our Social Media Kanpai all over Japan.