Website / Mobile / Email

This campaign expresses Audi’s brand promise to drive further innovation and creativity through the key message of “Keep on questioning”. It had on its website a visual of a sculpture resembling Rodin’s “The Thinker”, holding a mobile phone.

Users are asked to type in a question on the screen, where after this person on the screen gives his philosophical response by sending an email back to the user’s mobile phone. As soon as the user’s question is sent, an email message is delivered to the mobile phone on the screen. The sculpture then starts moving, just like a normal human being, to open his mobile phone and read the message. He then starts typing an answer quickly on his mobile phone and makes various expressions depending on the content of the question that is being asked.

This enabled users to experience “keep on questioning”.

• 2009 Tokyo Interactive Ad Awards | Interactive: Integrated campaign – Bronze
• 2009 New York Festivals | Interactive: Automobiles – Finalist
• 2009 One Show | Interactive: Microsite – Merit
• 2009 One Show | Interactive – Finalist
• 2009 Asian Marketing Effectiveness Awards | Best Marketing Campaign for National Brand Development – Silver